Quarter 4 COVID-19 Business Update — *FREE* Pre-Recorded Webinar
Niching business services is the best way to start off a business and find success down the line. At our Tucson firm, we have a specific focus on the health and wellness industry. This means that we tailor our advertising, services, and language to companies that provide these services. We call this effective niching. Here is our list of the benefits of niching business services for happy clients and a growing business.
Certain Industries Require Specific Expertise
It is possible to serve a wide variety of Tucson companies and people, but by doing this you won’t have the opportunity to really understand all of their needs and pain points. When you focus on a specific industry, you are able to dig deep and find what they need and create a product or service to meet that need.
If you try to become an expert in too many industries, you end up selling your clients short and wasting a lot of time doing research you wouldn’t otherwise have to do.
Increase Your Value By Niching Business Services
Each industry has its share of specific issues and pain points. A client is more likely to choose a company that has worked with other companies like theirs and is familiar with their needs. Additionally, you will be much easier to find online if you set up your website to market directly to one specific niche.
For example, “Accounting for Health and Wellness Companies in Tucson,” or “Legal Services for Influencers.” These taglines are what your ideal client will be searching for when they’re looking for such services; the more specific you are, the higher you rank in searches. A client is more likely to choose the specialist over one who simply knows a few bits and pieces.
Solve Specific Problems
Niching business services allow you the capability of solving specific problems. Many companies within the same industry will experience the same types of problems. Speak to their pain points in your marketing and talk about specific times you have solved those problems.
Narrowing your focus reduces your costs because you are only educating yourself in one area vs. multiple.
Educating yourself and staff on a wide variety of services or products can really add up. By Niching business services, you narrow your scope and truly become an expert. Working with many different types of products and ensuring that everyone knows the products well can add up in the end. The amount of time spent researching and educating alone will cost you.
Additionally, certain industries use specific software. It’s important to be familiar with this software so that you can provide relevant services to truly make their lives easier.
It doesn’t have to be forever
Niching business services is a great place to start, but it doesn’t have to be forever. If later down the line you find that you want to open your business up to be able to service more types of clients or provide more products and services, you have a strong client base and the flexibility to do so.
Setting yourself up with a firm foundation of clientele is the smartest way to start, and the best way to give yourself the opportunities to expand into their other pain points or new pain points altogether.
Narrowing your scope can be difficult, but your life and the lives of your staff will be exponentially simpler once you choose an industry and stick with them. If you have more questions about narrowing your scope, feel free to reach out to us. We’d love to talk with you about our process and help you get started with your Tucson business!