By: Gabrielle Luoma CPA, CGMA
By: Gabrielle Luoma CPA, CGMA
Summary: If you’re thinking about raising capital, first make sure your business is financially ready. That means having clean, up-to-date financials, a clear plan for how the money will be used, and a solid understanding of your cash flow.
One of the most common questions we hear from growing business owners is:
“How do I know if I’m ready to raise capital?”
It’s a smart question, and one that doesn’t have a one-size-fits-all answer. Many 7-figure businesses hit a growth ceiling and start exploring funding options. Maybe you want to expand your team, launch a new product line, invest in technology, or smooth out cash flow. But when it comes time to actually pursue capital, the reality sets in: you’re not sure what kind of capital is right, or whether your business is even fundable yet.
From an accounting perspective, fundability isn’t about how exciting your pitch is, it’s about how strong your financial foundation is. Let’s walk through what fundability really looks like, how to assess your readiness, and the types of capital to consider based on your business stage.
It’s tempting to chase capital as a quick solution to business challenges. But seeking outside funding without proper preparation can do more harm than good. Here’s what we see too often:
These gaps send a clear message to investors and lenders: risk. And risk, without return, is a deal-breaker.
Before you explore capital options, your business should be able to answer three key financial questions:
1. Is your financial reporting accurate and up-to-date?
You need clean, current financial statements, ideally reviewed by a controller or CPA. Lenders and investors will expect to see:
If your reports are delayed, error-prone, or hard to interpret, it’s a red flag. Fundability starts with clarity.

2. Do you understand your cash flow runway and repayment ability?
Capital doesn’t solve cash flow issues, it only works if you know how to manage and sustain it. Whether it’s a loan or investment, funders want to know:
A solid 12-month forecast with different scenarios shows you’ve done your homework.
3. Are your internal financial systems scalable and controlled?
Investors and lenders look for operational readiness. That includes:
If your business relies on spreadsheets and after-the-fact accounting, you may need to upgrade your infrastructure before seeking capital.
Once your business is fundable, the next step is choosing the right kind of capital. Here’s a breakdown of the most common options:
1. Debt Financing (Bank Loans, SBA Loans, Lines of Credit)
Best for: businesses with steady revenue, strong credit, and predictable cash flow.
Pros: you retain full ownership; interest may be tax-deductible; great for working capital or equipment purchases
Watch for: strict underwriting requirements; collateral needs; fixed repayment schedules, even in slow months
Your accountant should run cash flow projections to make sure repayments won’t squeeze operations.
2. Equity Financing (Angel Investors, Venture Capital, Strategic Partners)
Best for: High-growth businesses with scalability potential but limited cash flow.
Pros: No debt repayments; access to investor expertise and networks; potential for large capital infusions
Watch for: Loss of control or dilution; investor expectations for fast growth; complex term sheets and equity structures
This option requires robust financial modelling and clear use-of-funds plans to earn investor trust.
3. Revenue-Based Financing or Alternative Lenders
Best for: Product-based businesses or those with recurring revenue and limited assets.
Pros: Flexible repayments tied to revenue; faster access to funds; less rigid approval process
Watch for: higher effective interest rates; cash flow strain if revenue drops; shorter repayment periods
These models require tight cash flow forecasting to avoid liquidity issues.
Most business owners aren’t expected to know their EBITDA margin or debt service coverage ratio off the top of their heads. That’s where a CPA-led, fractional financial team comes in. A controller or CFO can:
In short: we help make your business capital-ready, not just capital-hopeful.
Raising capital can be a powerful step toward growth, but only when your business is truly ready. If you’re considering funding options, start by asking:
If the answer is “not yet,” that’s not a deal-breaker, it’s a call to prepare. With the right financial guidance, you can build a strong case, choose the right capital path, and confidently navigate the funding process.
MOD Ventures offers CPA-led financial leadership for growing businesses. Whether you’re looking to improve reporting, forecast cash flow, or explore capital strategy, we’ll help you get fundable and stay fundable.
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