In 2021 we experienced an increase in the importance placed on client relationships, in 2022, this is expected to further increase. The key to maintaining and improving current client relationships is by conducting your business interaction authentically, warming your clients over cold leads, and nurturing long-term relationships vs. short term.
As client relationships continue to restructure thanks to social media and social selling, it’s even more important to have a system set up to ensure your clients are having the best experience possible – and continue to improve those relationships throughout 2022.
Here are a few ways to improve your client relationships in 2022:
Have a workflow set up that reminds you to reach out to past clients both right after and a few months after working together. This does not necessarily mean reaching out with a sales pitch, instead asking how they are doing, how their business is doing, or how your service/product is still helping them and if there is anything you can help them with or provide support.
Take the extra time to turn a cold lead into a warm lead. Warm leads are more likely to buy from your business and turn into a long-term customer thanks to your new healthy relationship vs. a cold message that might end with a one-time purchase.
Ensure you are providing quick response times when a client or customer is reaching out to you – along with a friendly disposition and an eagerness to help in the response. Clients and customers that feel heard even when their “problem” or issue is not a difficult one – or even one that may be caused by themselves – and still deserve a friendly, quick response. Clients that feel their needs are met are more likely to come back and work with you again.
Go through and identify clients that you have let your company drop off, or stop contacting either due to forgetfulness or lack of something to say. Determine which of these contacts could make a lasting impression on your bottom line. Start with these first. Take the moment to follow up with them as suggested in our first section. Additionally, look into a service or program that reminds you of important emails or contacts so that they don’t slip through the cracks in the future.
One way to improve client relationships in 2022 is to track meaningful metrics – or analyze the data. Track your client longevity across the board, subscription lengths, lifetime value – these metrics are telling you how satisfied your clients are with your services in the long run vs. the short term.
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