Having a healthy business is about how you run your business. Healthy businesses are soulful and encourage creativity, connection, and big dreams. It cares for its workers and customers and values its purpose. There are ten signs of a healthy business (actually more, but we’ll settle on ten for now), and we’ve listed them below.
Do you know why you are in the business you’re in? Why are you passionate about this field? Your answer should be more than just gaining profits, and your employees should know and understand this purpose. Create a Mission Statement for your business so that everyone knows the goal and can work to make that goal happen each and every day.
In order to achieve, you must know what you want to achieve. Have goals, both short and long term, and work diligently towards those goals. Allow your employees to know those exact goals and how to reach them will help build a healthy working environment and make things move forward more easily. Even better, encourage them to set goals for themselves!
Market to your ideal client and your ideal client will find you. Have a strong understanding of who you are serving and who you want to serve. Does your ideal client live in Phoenix? What kind of car do they drive? Knowing exactly who your consumers are will create a better understanding of what you should be offering and how you should be offering it. Happy customers are ones that feel respected, which creates happiness in your business and garners more profits.
You must understand top to bottom what your business is selling. You must also know what your competitors are selling and offering! This will help you dial into your specific niche and/or specialty so that you can better serve your ideal client.
Having an organized workplace is the key to productivity. Knowing how your business runs is a very important part of having a healthy business. Be involved in every process, and be aware of the company culture you are building. Customers are more willing to buy into your brand if you’re open about how your business runs and why people are willing to work for your business. Having set systems and operations will also make it easier to onboard new employees.
Good communication is vital to a strong business. Employees who feel as though they’ve heard and understood are better able to connect with each other and you. You must create an environment that nourishes and creates profits. Strong relationships between staff correlate to a strong relationship with your customers, thus bringing up profits.
Innovation is the key to success, and the key to innovation and creativity is a healthy environment to let it flourish. Just as stated before, take a look around other businesses in Phoenix. What are they doing that you’re not? What are you doing that they’re not? When you’re creating new and better products or content, you’re setting yourself apart from your competition and building something strong.
A team that is strong, both mentally and emotionally, will build a healthy environment. Those that share values, beliefs, and responsibility, are better able to foster a healthy working relationship. A group of people all running after the same goal is a powerful thing. Create a team of people that get along, and strengthen that relationship when you can. There’s no reason for people to be stressed at work by having to deal with those they work with. A healthy business has a team that is efficient and positive.
Respect belongs not only to your company and employees but also to your consumers. Today’s consumers are more and more conscious about social issues, and often times their business goes to those that are respectful of their beliefs. While this can sometimes be dangerous territory to tread, it’s important to be respectful despite personal opinion, while staying true to your own standards. Respect, even in the face of differences, can garner a lot of trusts, thus creating a healthier workspace.
If you believe in yourself, your company, and your employees, it shows in everything you do and say. Belief garners trust, and trust builds lasting relationships and ideals. Your business should shape your life, and the lives of those that work for and with you. Believing in what you do and who you work with will build your world and your profits.
Your business is as healthy as the effort you put into it. If you’re looking for more information on having a healthy business, feel free to contact us. We’d love to help you take steps to develop a healthier business.